Being a foreigner in Japan gives me an alternative view on things that are “normal” in Japan. White Day is something that was new and unusual to me when I first came to Japan. In the U.K., we celebrate Valentine’s Day by giving our partners, or a person we ★fancy, a gift. This is done by everyone, both men and women. However, in Japan, gift giving is separated: on Valentine’s Day women give gifts to men, and on White Day men give gifts to women.
I was curious about this, so I looked into the history of White Day. By all accounts, it was started at the end of the ‘70s by a Fukuoka-based company called Ishimuramanseido, and was originally called Marshmallow Day. I guess, Marshmallows rather than chocolates were given as gifts. This did not ★take off, but was adapted in following years into what we now know as White Day. Though a little unusual to me, the idea of separate days is easy enough to understand. However, the thing that still puzzles me is the idea of sanbai gaeshi. This term means that men are expected to buy gifts for their partners which are three times the value of the one received on Valentine’s Day. White day is celebrated mainly in Japan, Korea, Vietnam and China.
Europeans too have unique holidays. One of these is called Shrove Tuesday (or Pancake Day). It takes place every year at the end of February or the start of March. This is a festival that marks the beginning of Lent, a time when people are supposed to give up ★rich foods for 40 days. So on Shrove Tuesday, people use up all the rich foods in the house, such as eggs, milk and butter to make pancakes. In the UK we have pancake races where people run down the street with a frying pan flipping a pancake! Personally, I prefer to eat them with lemon and sugar.
Anyway, I have to make sure I get my wife something for White Day or I will be ★in the doghouse. If you are ever in the UK around the end of February, make sure that you ★indulge in some lovely, rich pancakes.
★in the doghouse: 「(~の)機嫌を損ねて,(~を)怒らせて,(~との)関係がまずいことになって」という意味を持ちます。彼がホワイトデーに奥さんに何かあげないとまずいことになってしまうのですね!男性が奥さんや恋人の機嫌を損ねて家から追い出されて犬小屋に入っている...というかんじでしょうか。